Application of media technologies in prevention of HIV infection among the young people of the Republic of Khakassia


2020, Vol. 4. № 3 (13)

Application of media technologies in prevention of HIV infection among the young people of the Republic of Khakassia

For citation: Kochina E. A., Rikkert V. V., Oleynik E. N. 2020. “Application of media technologies in prevention of HIV infection among the young people of the Republic of Khakassia”. Siberian Socium, vol. 4, no. 3 (13), pp. 59-66. DOI: 10.21684/2587-8484-2020-4-3-59-66

About the authors:

Elena M. Kochina, Cand. Sci. (Soc.), Associate Professor, Department of Psychology and Social Work, Katanov State University of Khakassia (Abakan, Russian Federation);

Vladimir V. Rikkert, Undergraduate Student of Sociology, Katanov State University of Khakassia (Abakan, Russian Federation);

Evgeniya N. Oleynik, Specialist in Social Work, Republican Center for AIDS Prevention and Control (Abakan, Russian Federation);


This article analyzes the previously unknown aspects of using media technologies as tools for preventing the spread of HIV infection among young people in the Siberian region. Accordingly, the purpose of this article is to analyze the effectiveness of video cases in the prevention of HIV infection among young people. The authors rely on the idea of social prevention of dangerous diseases as a social institution that is functionally focused on the development, active assimilation and use of socio-cultural norms and skills, the risk of spreading diseases. The theoretical and methodological basis of the work is the approaches of well-known foreign scientists related to the issues of preserving society, stability of social systems, and coordination of the interests of the state and the individual. This article is based on materials of the monitoring study, which was conducted in 2019-2020 in the framework of preventive measures of HIV infection specialists of the “Center for Preventing and Fighting AIDS” in conjunction with volunteers. The authors of this article analyze the results of the survey: the questions were aimed at studying the awareness of young people about possible transmission routes, potential risk groups, clinical features of HIV infection and AIDS, as well as the awareness of young people about the HIV infection in general before and after preventive measures with the help of video sessions. This study makes a number of conclusions concerning the dynamics of students’ general awareness and their relationship to the HIV infection, as well as the effectiveness of media in preventing the HIV infection among the youth of the Republic of Khakassia. The results show that in the contemporary period of active usage of digital technologies, it is advisable to prevent HIV infection in the youth environment by using video cases. At the same time, educational organizations and educational institutions are the most optimal platform for performing HIV prevention work with young people. Finally, the main priority of HIV prevention should be to understand and understand the possibility of infection due to risky behavior of young people.


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