Release:2019, Vol. 3. №1
About the author:Olga V. Vasilieva, Leading Specialist, Analytical Department, Center for Sociological Research “Monitoring Public Opinion” (Krasnoyarsk, Russian Federation); firstname.lastname@example.org
This article presents a complex sociological measurement of social mood, taking into account its static-dynamic traits and rational-emotional aspects. The author proves that the sociological evaluation of social mood is a measurement of happiness. The sociological tools proposed for the comprehensive measurement of happiness embrace the achievements of contemporary social sciences and humanities. In addition, the author substantiates the demand for simultaneous consideration of the totality of the components of social mood that are invariant for most studies. Being a static characteristic of social mood, social general state (subjective well-being, life satisfaction) is measured, and an orientation towards value experiences is estimated as a dynamic characteristic. Social mood is considered the most integral of the phenomena that describe not only the quality of life of social actors, but also their position in society from the point of view of their potential. On the example of a particular socio-demographic group (the adult population of Krasnoyarsk), this article reports the author’s experience of a comprehensive study of social mood. The proposed measuring tools claim to be integrative in measuring social mood and enable examining this phenomenon from several points of view at the same time, including such aspects as optimism and pessimism, degree of relevance and level of satisfaction of basic needs, as well as the system of value orientations and personal merits of the respondents. In this regard, it seems imperative to create a matrix of social mood, representing it in the unity of its two elements, three levels, seven layers and twelve qualities, respectively. Based on the identification of each of these elements, levels, layers, and qualities of social mood in a social mood of the social actor, the author finds it possible to build a complex matrix of happiness for a given actor.