Release:2018, Vol. 2. №4
About the authors:Tatyana A. Guzhavina, Cand. Sci. (Philos.), Associate Professor, Leading Researcher, Vologda Research Center of the Russian Academy of Sciences (Vologda, Russian Federation); firstname.lastname@example.org
Nowadays, the researchers studying social changes draw their attention towards the social capital. Its structural components cause particular interest — in particular, the personal values. They form social relations, and they are especially important for social and economic development (in addition to cultural norms and trust). Besides, these values allow measuring the social capital. This article aims to show the role and importance of value systems in the construction of the social capital’s indicator model. The study was conducted by specialists of the Vologda Research Center of the Russian Academy of Sciences (VolSC RAS) in the Vologda Region. They identified different types of social capital carriers, as well as the differences in their values. All respondents were divided into groups based on their preferences. Some were carriers of paternalistic attitudes, which led them towards the desire for stability and the fear of change. This group could potentially resist any changes. The other group included active people, who were a “catalyst” for changing and introducing anything new. They contributed to the design of new technologies, introduction of management decisions in organizations, and the socio-economic development of the region. Consequently, the block of values is a significant indicator for measuring social capital and, thus, it is necessary for a comprehensive study of the country’s and region’s social capital. Such studies have already proved their worth, and they can be especially useful for the managerial staff, including practitioners, researchers, as well as in the educational sphere. The research methodology, tested in two regions of the North-Western Federal District, has proved its validity and can be used to obtain and analyze data in other regions of the country. This technique is also applicable in the management of corporations and organizations.