Release:2018, Vol. 2. №3
About the author:Lyudmila A. Osmuk, Dr. Sci. (Soc.), Professor, Director of the Institute of Social Technologies and Rehabilitation, Novosibirsk State Technical University (Novosibirsk, Russian Federation); email@example.com
This article describes the trend of revival of traditional socio-cultural practices that previously existed in rural areas of Russian regions: rituals that accompany daily activities, ethnic, cultural and religious holidays, traditional crafts. The relevance of addressing such practices is associated with the need to find points of growth of rural areas. This process is quite complicated: on the one hand, socio-cultural practices fall into the field of social design, on the other — socio-cultural practices can have a religious format. More successful are submitted to social and cultural projects and revive them on the basis of practice in the European part of Russia, as to Siberia — the problem with the historical settlements and post-Soviet consciousness of the inhabitants of rural areas, as well as weak project activity prevents the development of these territories. The process is considered on the case of a specific case of the village Kolyvan of the Novosibirsk Region, where the implementation of the project on the development of socio-cultural practices with the involvement of local communities gave some results here, but faced a number of problems. The case was developed on the basis of focus groups and in-depth interviews with representatives of local communities. The study found, on the one hand, the motivation of residents to the development of traditional socio-cultural practices in the territory, on the other-the rejection of the innovative format proposed by the city group. It was found that public participation in Kolyvan is passive, which also does not contribute to the development of the territory. In fact, the question of how to overcome the contradiction between conservatism and passivity of the community and demanded project activity was raised. Now, individual projects can be successful and continue to exist only with the organization of constant support.