Branding Local Towns in Post-Soviet Russia through Reinventing Local Symbols

Release:

2018, Vol. 2. №1

Title: 
Branding Local Towns in Post-Soviet Russia through Reinventing Local Symbols

Author: Joonseo Song

For citation: Song J. 2018. “Branding Local Towns in Post-Soviet Russia through Reinventing Local Symbols”. Siberian Socium, vol. 2, no 1, pp. 74-83. DOI: 10.21684/2587-8484-2018-2-1-74-83

About the author:

Joonseo Song, Ph. D. in History, Associate Professor, Hankuk University of Foreign Studies (South Korea); songjoo1@hufs.ac.kr

Abstract:

Authorities of post-Soviet cities have redefined local identities by replacing symbols of industrialisation achievement with those of the pre-revolutionary times. One can understand such initiatives as a denial of the negative legacy of a national project driven by the central government. After the demise of the centralised system in the 1990s, local authorities began to define their identities in their own way, using their historical experiences and traditions. The local city authorities’ restoration of pre-revolutionary symbols in coats-of-arms was a post-Soviet “invention of tradition” and a formation of new local identities reflecting post-Soviet values.

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