Release:2018, Vol. 2. №1
About the author:Valentin G. Nemirovsky, Dr. Sci. (Soc.), Professor, Editor-in-Chief of Siberian Socium, University of Tyumen (Tyumen, Russian Federation); firstname.lastname@example.org
This article aims to analyse the uncharted changes in the structure of the life attitudes and value orientations of the population in the Krasnoyarsk Region for the 26 years of the country’s socio-economic shift. The author analyses the respondents’ meaning of life in its two roles: 1) the prospects for the desired future and 2) the orientations at finite and pragmatic values. This study relies on five representative studies in the region with the help of formalised interviews with comparable methodologies. The analysis of the data obtained has employed the methods of mathematical statistics (correlation and factor analysis). The author uses the notion of hierarchical level of value orientations on a 7-level scale of needs, in accordance with a modified Maslow’s hierarchy of needs. The study covers occurring transformation of life attitudes and orientations of the region’s population as well in the context of E. Fromm’s dichotomy of “being” and “having”. The results show three image types of the desired future, the social values and characteristics of which were analysed then: 1) “Material wealth and prestige”, 2) “Work and family”, and 3) “Spiritual and moral development”. The author establishes that the set of attitudes referring to the desired future’s image type “Material wealth” and the related finite and pragmatic values correspond to the prevailing the type of social order in Russia. He shows that, in the mass consciousness of the Krasnoyarsk Territory’s population, there was a rise in the value orientations involving prestige-consumerism, hedonism, and family-prestige. The regional society requires more social practices based on values of lower levels close to the pole of “having”. Accordingly, it is transitioning from the survival to development stage. During the study period, the respondents’ confidence in fulfilling their image of the desired future nearly doubled. The author concludes that a large part of the regions’ population adapts to the current social situation socially, psychologically, and morally. The spread of the public life views and orientations of lower levels is an important factor that determines the continued social change, which prevent the society from achieving a higher level of development.