Release:2017, Vol. 1. №1
About the authors:Svetlana G. Maksimova, Dr. Sci. (Soc.), Professor, Head of the Department of Psychology of Communication and Psychotechnologies, Altai State University (Barnaul, Russian Federation); eLibrary AuthorID, ORCID, Web of Science ResearcherID, Scopus AuthorID, email@example.com
This article analyses some of the components of the image of Russia in eight border regions of the Urals, Siberia and the Far East. The study reveals that most of the inhabitants of the border regions associate Russia with a controversial image. The image’s positive features are related to the international prestige of Russia, its historic achievements and cultural heritage. The negative ones are determined by low standard of living, social inequality and the imperfection of the economic system. A considerable part of the research focuses on the emotional elements of the image of Russia. The research shows that the parameters of identification of border region citizens with the Russian community vary considerably depending on a number of factors. The most important factors include such sociodemographic characteristics as age, gender, level of material well-being and region of residence. The Jewish Autonomous Region has the highest level of identity with the Russian community in almost all the parameters. The Zabaykalsky Krai shows the highest level of emotional identity in comparison to the other regions. The citizens of the Omsk Region, the Orenburg Region and the Republic of Altai have a much lower level of identification with the Russian community. On the basis of the results obtained, we make conclusions about the influence of the sociocultural specificity of the border regions on their citizens’ image of Russia.